How do people interact with a new mobility service? What are the main challenges citizens face when commuting by bicycle? How do I make sure a new product will positively impact the city? How do I test innovations and learn from them? How can we take citizens into account when planning future urban developments?
Your Challenge
Cities and companies frequently introduce innovations in urban areas, only to find out they don't work as intended. Why? Because they skipped learning what people truly need and do – and why.
Our Solution
Our Citizen Experience (CX) service ensures those insights come first. CX is a research approach exploring the interactions and meanings between people and the places they inhabit, that provides valuable human insights and information to better decision-making in urban environments.
Just as companies developing products and websites use User Experience (UX) research, you can now use CX for your city. It considers not only individual needs but also the collective experience of city life.
CX is a research approach that delivers:
In-depth Citizen Journey Mapping: We analyze how citizens interact with urban spaces to understand their experiences and identify key touchpoints.
Built Environment Analysis: We examine how the physical environment influences citizen behavior and well-being.
Rich Qualitative Data Collection: We gather detailed insights into citizen needs, motivations, and pain points through methods like interviews, observations, and ethnographic studies.
Actionable, Human-Centric Design Principles: We translate our findings into clear design principles that guide the creation of effective urban solutions.
Let’s create human & kind cities together!
Contact us to explore how we can help bring your vision to life.
